- “You are in their DMs. We are in them. We are not the same,” the popular sanitary hygiene brand posted in a Tweet on Monday.
- The tweet was a parodied take on an internet meme referencing a person “sliding into their DMs,” or asking a person out online compared to someone inserting a tampon during their period.
- Tampax asserted that, since its product was inside the person, they were superior.
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