This University’s NIL Program Will Get A Boost – As Long As Its Fans Drink More Beer

• Western Collective has a unique approach to raising money to support the name, image and likeness program at Boise State University. It’s this simple: The more beer you drink, the more money the company raises for NIL.
• The company is raising money through sales of its Horseshoe Golden Ale, with 10 cents from each beer sale going to The Horseshoe Collective, which will be used to assist Boise State’s NIL efforts.

Drinking beer can now help the Boise State collective support its athletes👀

Last week, Western Collective brewery started "The Horseshoe Golden Ale."

The brewery will give $0.10 per pint to The Horseshoe Collective, which supports Boise State players.@AndyWittry with more:… pic.twitter.com/EO1PsYiHQ5

— On3 (@On3sports) April 3, 2023