- Live Nation alternative Ineffable to waive all venue merch fees for artists in a continued push for a more equitable music business.
All venues owned or operated by Ineffable Live, Ineffable Music Group’s live division and an alternative to Live Nation, will no longer collect venue merchandise cuts from artist merch sales. This new policy goes into effect immediately at all venues and shows owned or operated by Ineffable, including The Catalyst in Santa Cruz, Ventura Music Hall, Golden State Theatre in Monterey, and many more.
- “When bands go on tour, their revenue streams are almost exclusively a share of ticket sale revenue and band merchandise sales. Historically the standard business practice in the US for music venues has been to collect a percentage of revenue generated from merch sales,” explains Ineffable’s official statement regarding the updated policy.
- “The myriad of expenses bands have, such as their travel, production, and health insurance, have increased significantly in recent times. The same can be said about the costs associated with printing and shipping t-shirts and other merchandise,” the statement continues. “Independent touring bands that have loyal fan bases rely on support from their fans via merchandise sales to make ends meet. The margins in merchandise are incredibly vital to the economic feasibility of touring.”