Trader Joe’s ‘Racist’ Product Labeling Practice Lands Grocer In Social Media Hot Seat

  • The popular Monrovia, Calif.-based grocer has once again gone viral over a decades-old product-naming practice that has previously been referred to as “racist.”
  • A youthful TikToker named Kyi (@kyeatdaays) reignited the debate after calling out the free-spirited retailer over the way it chooses names for various packaged foods, based on their imagined country of origin.
  • Kyi, who currently has just 161 followers on the popular app, managed to snag 2.1 million views, roughly 150,000 likes and scores of comments on the clip.