Trump’s announcement, streamed on X from his Mar-a-Lago resort in Palm Beach, Florida, marked his first appearance since an apparent assassination attempt at his Florida golf course on Sunday.
With Trump disclosing few specifics about World Liberty Financial, details about the platform, which is not yet live, remain scarce. Typically, crypto exchanges are platforms where investors can buy and sell digital currencies, similar to how a traditional stock exchange operates. Crypto exchanges often charge fees to withdraw bitcoin and other digital currencies.
During the hours-long announcement, Trump didn’t disclose how World Liberty Financial would work, pivoting from questions about cryptocurrency to talking about artificial intelligence or other topics.
Other speakers during the event, including his eldest son, Don Jr., discussed embracing cryptocurrency as an alternative to what they contend is a banking system tilted against conservatives.
About two hours into the livestream, executives behind the venture, who include entrepreneurs Chase Herro and Zachary Folkman, revealed who can buy World Liberty tokens, called WLFI, and how shares of the project will be allotted.