- Cryptocurrency and “not safe for work” (NSFW) content, which includes nudity and pornography, are the highest-growing topics of interest among English-speaking heavy users, the report found.
- At the same time, interest in news, sports and entertainment is waning among those users.
- Tweets on those topics, which have helped Twitter burnish an image as the world’s “digital town square,” as Musk once called it, are also the most desirable for advertisers.