Twitter Loses 50 Of Its Top 100 Advertisers Since Takeover
View Source | November 26, 2022 8:17 am
- Half of Twitter’s top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.
- Seven additional advertisers have slowed their advertising to almost nothing, according to the report, which was published on Tuesday. These companies have paid Twitter more than $255 million since 2020.
- Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so.
- The others ceased advertising on the platform for a “significant period of time following direct outreach, controversies, and warnings from media buyers.”
Continue to Article
Share This Article: