Walmart Takes Elon Up On His Offer

  • Walmart was one of the major brands that didn’t announce a “pause” on Twitter when its owner, Elon Musk, described an antisemitic conspiracy theory as “the actual truth” last month.
  • But his tirade directed at advertisers last week was the final straw, and it announced Friday that it had ceased advertising on the platform.
  • “We are not actively advertising on X. This is not about a specific change to our advertising policies. We’ve simply decreased spend over time to align with performance,” a Walmart spokesperson told CNN late Friday in an updated statement.