What Sonic Understands About Fast Food

  • Mackenzie Gibson, Vice President of Culinary and Menu Innovation at Sonic, explained that Sonic has a base menu but also features location-specific “local favorites.” Philly cheesesteaks, for example, are favorites in Philadelphia.
  • In New Mexico, there’s a burger with hatch green chiles.
  • “Every area of the United States has its own flare,” said Gibson. “We try to let franchisees and drive-ins choose products that speak to what’s popular in their area.”
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