Woke Bud Light Marketing Manager Calls Brand Dead Without Trans

  • Bud Light’s vice president of marketing discussed in a recent interview how she was inspired to update the “fratty” and “out of touch” humor of the beer company with inclusivity.
  • Alissa Heinerscheid did an interview with the podcast “Make Yourself At Home” on March 30, where she discussed her work in transforming the Bud Light brand.
  • “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,‘” Heinerscheid said.
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