Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.
The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan “Copy Nothing.”
The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds.”
The ad did not feature a car throughout its entire 30-second run.
The video blew up on social media, drawing tens of thousands of comments and nearly 47 million views in 24 hours.
