Women’s Lingerie Ad Features Man In Bra And Panties

This way to sell lingerie to women!

  • Luxury lingerie brand Honey Birdette, which once prided itself on having high-end products “by women, for women,” changed its slogan to “a luxury brand for all” and posted an ad featuring a male clad in a bra and panties.
  • On Wednesday, Honey Birdette shared a photo to its Instagram account, where it used male model Jake DuPree to market its new “RUBY” 3-piece lingerie set. In the photos, DuPree struck a few poses while clad in a red bra, thong, and matching stockings.
  • At some point, the caption was edited and given a lengthy update, adding, “Honey Birdette fosters an inclusive and diverse environment, and we will continue to use our voice to empower and support the LGBTQ+ community, women, and anyone who wants to feel fabulous in our lingerie.” Comments were then turned off.