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Working 10-To-4 Is The New 9-To-5, Commuting Data Shows

“Rush” hour isn’t what it used to be.

As more commuters settle into flexible working arrangements, fewer workers are making early morning or early evening trips compared to pre-pandemic traffic patterns

The traditional American 9-to-5 has shifted to 10-to-4, according to the 2023 Global Traffic Scorecard released in June by INRIX Inc., a traffic-data analysis firm.

“There is less of a morning commute, less of an evening commute and much more afternoon activity,” said Bob Pishue, a transportation analyst and author of the report. “This is more of the new normal.”

Now, there is a “midday rush hour,” the INRIX report found, with almost as many trips to and from the office being made at noon as there are at 9 a.m. and 5 p.m.

Also, commuters have all but given up on public transportation. Ridership sank during the pandemic, Federal Reserve Bank of St. Louis data shows, and never fully recovered.

The result is a surge in traffic congestion throughout the peak midday and evening hours, according to Pishue.

“Pre-Covid, the morning rush hour would be a peak and then the evening peak would be much larger,” he said, describing two apexes with a valley in between. “Now, there is no valley.”

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