Elon Musk’s X platform said it will reduce payouts to aggregation accounts in favor of rewarding original content in an overhaul of how it compensates creators.
Nikita Bier, the platform’s head of content, posted Friday that X was allocating a portion of revenue exclusively to original content creators “for this creator payout cycle,” saying the shift would enrich the app’s timeline.
“Reposts & commentary will always be a core pillar of X, but our Revenue Sharing program should incentivize original, high-quality content that brings new value to the Timeline,” Bier wrote. “This means rewarding the effort it takes to produce something, not just the poster who helped it travel furthest.”
