• Born between 1990 and 2000, the Zillennials are sandwiched between Millennials and Generation Z — the in-between status that inspired the cohort’s portmanteau name. With “steady income” and “limited expenses,” the microdemographic is fast “becoming a retail spending force and favorite,” according to a new report by PYMNTS, a news and data site for the online payments industry.
• Making up close to 10% of the U.S. population, these “true digital natives have never known a world without the internet and mobile phone,” according to the report. Constantly clicking, swiping, and scrolling, many of these individuals “still live with parents and siblings,” meaning they “don’t usually pay for rent or utilities.” Insulated in the extreme,  Zillennials “don’t even yet pay for their own mobile phone service.”

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