- The success of Mark Zuckerberg‘s Twitter rival could be hanging by a thread.
- Daily users of Threads, the ‘Twitter killer’ app launched by Meta, have tanked since its record-breaking launch on July 5 – from a peak of 44 million to just eight million.
- The time people are spending on the app has also fallen sharply, according to an analysis by Sensor Tower and Similarweb.
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100M Signed Up For Threads, But Just 8M Use It Daily
Life-sized cutouts depicting Facebook CEO Mark Zuckerberg wearing "Fix Fakebook" T-shirts are displayed by advocacy group, Avaaz, on the South East Lawn of the Capitol on Capitol Hill in Washington, Tuesday, April 10, 2018, ahead of Zuckerberg's appearance before a Senate Judiciary and Commerce Committees joint hearing. (AP Photo/Carolyn Kaster)
