100M Signed Up For Threads, But Just 8M Use It Daily

  • The success of Mark Zuckerberg‘s Twitter rival could be hanging by a thread.
  • Daily users of Threads, the ‘Twitter killer’ app launched by Meta, have tanked since its record-breaking launch on July 5 – from a peak of 44 million to just eight million.
  • The time people are spending on the app has also fallen sharply, according to an analysis by Sensor Tower and Similarweb.
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