• The White House digital strategy team will seek out hundreds of social media “influencers” nationwide to tout the Biden administration’s record, potentially designating a briefing room for the content creators at the presidential mansion.
• Biden officials told Axios that four staffers for the White House, not the president’s unofficial campaign, would focus their attempts on unpaid influencers and independent content creators, pushing digital influence to gain support from young voters ahead of the president’s likely bid for re-election in 2024.
• “We’re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital,” Jen O’Malley Dillon, White House deputy chief of staff, told Axios.

Tagged: Politics