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Advil: Pain Is Racist

In the Believe My Pain campaign video, which has now gone viral, Advil hosted a “roundtable discussion about systemic pain bias in healthcare”

Advil launched the Pain Equity Project in 2023 to address racial bias in healthcare. The multi-year initiative, which aims to help mitigate discrimination in the diagnosis and treatment of pain, debuted with the Believe My Pain campaign last year. Fast forward to 2024, clips from the campaign have resurfaced on social media, sparking a major debate on racism.

The campaign, which involves contributions from advocate Elaine Welteroth and Dr. Uché Blackstock, has ignited a debate on racial discrimination and whether it truly exists in healthcare.

As part of its project, Advil conducted a survey alongside the Morehouse School of Medicine to help identify the issue. The study revealed that “3 in 4 Black people suffering from pain believe there is bias in how pain is diagnosed and treated.”

The study also highlighted that “only 51% of Black people suffering from pain feel supported by their healthcare professional” and “2 out of 3 Black people suffering from pain say that their pain became worse or stayed the same after a negative healthcare experience.”

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