- Amazon.com Inc. didn’t just buy a maker of robot vacuum cleaners when it bought Roomba. It’s acquired a mapping company. To be more precise: a company that can make maps of your home.
- The company announced a $1.7 billion deal on Friday for iRobot Corp., the maker of the Roomba vacuum cleaner.
- Sure, Amazon will make money from selling those gadgets. But the real value resides in those robots’ ability to map your house. As ever with Amazon, it’s all about the data.