Amazon’s Roomba Deal Is Really About Mapping Your Home

  • Inc. didn’t just buy a maker of robot vacuum cleaners when it bought Roomba. It’s acquired a mapping company. To be more precise: a company that can make maps of your home.
  • The company announced a $1.7 billion deal on Friday for iRobot Corp., the maker of the Roomba vacuum cleaner.
  • Sure, Amazon will make money from selling those gadgets. But the real value resides in those robots’ ability to map your house. As ever with Amazon, it’s all about the data.
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