- Inflation has soared in the past year, and parents are feeling the difference as they start back-to-school shopping this year.
- A new Morning Consult survey found that parents expect to spend more money and are less excited about shopping for their children this year.
- “As pressure mounts on everyday expenses, more parents feel that they’ll have trouble or outright can’t afford their children’s back-to-school needs compared with previous years,” the group said. “Parents’ planned spending has increased significantly from prior years as families wrangle budgets to accommodate anticipated higher prices for school necessities.”
