• Inflation has soared in the past year, and parents are feeling the difference as they start back-to-school shopping this year.
• A new Morning Consult survey found that parents expect to spend more money and are less excited about shopping for their children this year.
• “As pressure mounts on everyday expenses, more parents feel that they’ll have trouble or outright can’t afford their children’s back-to-school needs compared with previous years,” the group said. “Parents’ planned spending has increased significantly from prior years as families wrangle budgets to accommodate anticipated higher prices for school necessities.”

Tagged: #Bidenflation