After Anheuser-Busch partnered with transgender social media influencer Dylan Mulvaney, Bud Light in-store sales have dropped 26% and its market value decrease by $5 billion in recent weeks.
Now the beer giant is trying to repair its relationship with Bud Light distributors who faced angry customers after the brand.
The company plans to spend more money on marketing Bud Light with new ad campaigns and will send every wholesale distributor employee a free case of the beer.
