Big Deal: Apple In Talks To License Goggle’s AI Giant Gemini For iPhones

The iPhone 15 Plus phone is shown during an announcement of new products on the Apple campus in Cupertino, Calif., Tuesday, Sept. 12, 2023. (AP Photo/Jeff Chiu)

Apple is in “active negotiations” to equip iPhones with Google’s generative artificial intelligence engine, Bloomberg News reported on Monday, citing people familiar with the situation. The possible deal signals Apple’s AI technology remains inferior to Google’s suite of generative AI tools.

“The two companies are in active negotiations to let Apple license Gemini, Google’s set of generative AI models, to power some new features coming to the iPhone software this year,” said the people, adding that Apple also recently held talks with OpenAI.

The report said while Apple and Google talks continue, a deal might not be reached until June, when the iPhone maker plans to hold its annual Worldwide Developers Conference. There is even a possibility that an agreement between the two mega-tech giants will not materialize, and/or Apple will seek multiple partners to build a chatbot.

“A deal would give Gemini a key edge with billions of potential users. But it also may be a sign that Apple isn’t as far along with its AI efforts as some might have hoped — and threatens to draw further antitrust scrutiny of both companies,” Bloomberg said.

However, the report said, “the two parties haven’t decided the terms or branding of an AI agreement or finalized how it would be implemented.”

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