President Joe Biden’s re-election campaign on Wednesday announced $14 million in new spending across battleground states while launching an ad hitting former President Donald Trump on health care.
The spending includes seven figures that will target minority groups through TV, digital and radio ads this month, said the campaign, which is looking to capitalize on its early fundraising advantage over Trump, the presumptive Republican nominee for president. The move also comes on the heels of a $30 million ad onslaught in competitive states that began after Biden’s State of the Union address in March.
A key component of the spending push is a new ad that lists Trump’s past efforts to repeal the Affordable Care Act, also known as Obamacare.
“Health care should be a basic right,” Biden says in the ad. “Folks, he’s coming for your health care, and we’re not going to let that happen.”
It’s all part of a broader strategy by the Biden camp to tap into a fundraising advantage and flood the battleground states with ads and on-the-ground staffers. Biden is also campaigning in those core states while Trump is stuck most weekdays in a New York City courtroom defending himself in a criminal trial tied to hush money payments.
Biden’s re-election efforts have focused heavily on protecting abortion rights, and the renewed focus on health care reflects his campaign’s long-held view that Trump’s attacks on the Affordable Care Act are a vulnerability for him, especially as the 2010 law has only grown in popularity. Leaning into the broader issue of health care also allows Biden to tout related accomplishments, including capping the price of insulin for seniors at $35 a month.
