• Total receipts for Thursday and Friday came to just $1.84 million.
• With another $2.5 million coming on Saturday and Sunday, “Bros” stands to make less than $5 million for its entire opening weekend.
• “Bros” doesn’t have a huge budget — $25 million at most. But the movie has had a tremendous amount of publicity and marketing, a blanketing that most films would give their popcorn up for.
• This just means that the public at large had no interest in seeing not only a gay rom com, but one with graphic sex scenes.

Tagged: Hollywood