The iconic blue can was down 21.4% for the month, according to data collected until April 29, and Budweiser was down 11.5%.
Coors Light, on the other hand, rose 10.9%.
Anheuser-Busch found itself slammed by April’s beer numbers as the unrelenting backlash it has received from its partnership with transgender influencer Dylan Mulvaney appears to be the gift that keeps on giving.
Anheuser-Busch beer volumes fell 12.5% as brands such as Molson Coors and Constellation Brands rose 7.6% and 3.8%, respectively, according to Beer Business Daily.Click to read full article
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