Bud Light: What’s Next? Former Anheuser-Busch Exec Weighs In

  • Anheuser-Busch’s next move must involve clear communication about Bud Light’s purpose and what customers the brand will serve moving forward, according to former Anheuser-Busch executive and Strive Asset Management co-founder Anson Frericks.
  • The company “needs to clearly come out and state what the purpose of their corporation is and what the purpose of brands like Bud Light are and who the customers are for those brands,” Frericks told FOX Business in a Wednesday interview. He referenced Anheuser-Busch’s broader mission of “dreaming big to create a future with more cheers,” something he argued “they obviously haven’t done in this situation with Bud Light.”
  • Bud Light created and sent to transgender influencer Dylan Mulvaney custom beer cans in early April to mark her “365 days of girlhood,” a move that sparked a backlash that has been going on for two months and has led some beer drinkers to swear off the brand.
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