Burger King’s Secret Weapon Against McDonald’s Is The Whopper

  • When Burger King launched a new marketing campaign late last year with a little jingle to support the Whopper, Tom Curtis was initially skeptical.
  • “You just can’t say ‘Whopper’ four times,” Curtis, Burger’s King’s president in the US and Canada, told CNN, recounting a conversation with the brand’s creative and marketing teams. “There’s got to be something more to it than that.”
  • But the jingle, which does indeed say “Whopper” several times, is something of a hit. The song has over 3.5 million plays on Spotify. On TikTok, one creator remixed the tune with a Daft Punk song, earning encouraging comments from the brand.
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