• “Choiceful” is CEOs’ new favorite word to describe consumer spending behavior and their own companies’ strategy.
• So far in 2023, “choiceful” has appeared in 15 quarterly earnings calls for S&P 500 companies, up from just two in 2021, according to a CNBC analysis of FactSet transcripts.
• Chief executives including Walmart’s Doug McMillon and McDonald’s Chris Kempczinski have used the adjective this year when talking to investors.

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