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CNN Jill Biden Primetime Special Is Network’s Latest Ratings Flop

DULLES, VA - MAY 25: U.S. first lady Jill Biden waves as she departs after speaking while a FedEx cargo plane delivered baby formula at Dulles International Airport on May 25, 2022 in Dulles, Virginia. More than 100 pallets of infant formula traveled from Ramstein Air Base in Germany to Washington Dulles International Airport. The mission is being executed to address an infant formula shortage caused by the closure of the largest U.S. formula manufacturing plant due to safety and contamination issues. (Photo by Drew Angerer/Getty Images)
  • CNN’s primetime special with first lady Jill Biden tanked on Monday night as the network continues to struggle to attract viewers.
  • Ratings-challenged CNN has been without a permanent 9 p.m. ET host for over a year since Chris Cuomo was fired in late 2021. While Jake Tapper and others have found it difficult to attract an audience during the critical primetime hour, the first lady struggled as much as anyone.
  • The “CNN Primetime” special, branded “Jill Biden Abroad,” featured an interview CNN White House correspondent Arlette Saenz that shed a staggering 43% of viewers of CNN’s average 2023 9 p.m. ET viewership.
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