• Tesla CEO Elon Musk took the stage to reveal details about the company’s new and unconventional Cybertruck pickup on Thursday in Austin, Texas.
• Elon Musk first promoted the Cybertruck at an “unveiling” event in 2019 and has since lamented about the “unique complexities” in making and bringing the sci-fi inspired vehicle to market.
• Competing automakers including Ford, General Motors and Rivian have all begun making and selling electric pickups since the Cybertruck was first unveiled, beating Tesla to the market.

Tagged: Elon Musk