Emmitt Smith Partners With Bud Light For New NFL Campaign

  • Pro Football Hall of Famers Emmitt Smith and Peyton Manning were on opposite sidelines for more than a half-dozen years, but this season they decided to join forces on one team: Bud Light.
  • Smith and Manning appeared in a new “Easy Receivers” campaign for the beer brand more than two months before Super Bowl LVIII kicks off in Las Vegas at Allegiant Stadium.
  • In the commercial that dropped Friday, Manning orders a round of beer for a bar. He starts to pass around beer and then finds one patron going deep who makes a one-handed catch for the can at Smith’s feet. Smith and Manning then start firing cans at the rest of the patrons.