- The Hershey Company’s 2023 International Women’s Day promotion features a biological male who identifies as a woman.
- The clip shows Fae Johnstone, a transgender activist and director of the group “Wisdom2Action,” holding a chocolate bar that reads “HerShe” on the wrapper.
- The video sparked a movement on social media to #BoycottHersheys, as users claim the candy company is erasing biological women during Women’s History Month.
- “If you have any respect for women whatsoever you will share this and tag Hershey’s and never buy their products again. Help us win the war on women,” one user wrote.