In the viral ad, the city bemoans, “It’s not us, it’s you,” saying the city and herds of people that flock to South Florida for spring break want ‘different things.’
After three consecutive years of spring break violence, Miami Beach officials are implementing monthlong security measures aimed at curbing the chaos, including parking restrictions for non-residents and closing sidewalk cafes on busy weekends.
The city has warned visitors to expect curfews, bag searches at the beach, early beach closures, DUI checkpoints, and arrests for drug possession and violence.
“You just want to get drunk in public and ignore laws,” one woman says in the video.
“Do you even remember last March?” another asks.
“The status quo and what we’ve seen in the last few years is just not acceptable, not tolerable,” Miami Beach Mayor Steven Meiner said.
