Juul To Pay $462M To Settle Claims It Unlawfully Marketed Nicotine Products

  • Juul Labs Inc. has agreed to pay a whopping $462 million to settle claims made by six states and the District of Columbia that it illegally marketed its addictive e-cigarettes to minors, New York Attorney General Letitia James announced Wednesday.
  • As part of the settlement, the company agreed to secure its products behind retail store counters and verify the age of consumers that directly sell or promote its products online, according to the New York Attorney General’s Office.
  • “Today, Juul is paying for the widespread harm it caused,” James said at a press conference, joined by attorneys general from the other states involved in the settlement including Illinois, Massachusetts, New Mexico, Colorado and the District of Columbia.