McDonald’s, Chick-fil-A Track Customers Through Apps

  • The restaurants aim to improve their mobile-order experience with the addition of geofencing technology that will track customers’ locations and notify staff when they are close.
  • Chick-fil-A said earlier this month that new improvements to the Chick-fil-A App’s location services will tell their kitchen when customers are close to the restaurant so they can start prepping their order.
  • Another new feature will let app users see how long their order will take if it is placed for carryout, curbside, or dine-in, with Chick-fil-A claiming the estimates are “pretty accurate.”


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