Many of the world’s greatest athletes will make their big-screen debut in IMAX theaters this summer.
NBC announced Friday that its live coverage of the 2024 Paris Olympics opening ceremony on July 26 will play on more than 150 IMAX screens in the U.S.
The Summer Olympics opening ceremony will be the first not held in a stadium. Instead, organizers will send Olympians down the River Seine on a four-mile-long flotilla of nearly 100 boats past iconic sites in Paris.
Ticket prices for the IMAX screenings were not immediately available.
“We look forward to providing our Opening Ceremony coverage to audiences at IMAX locations across the country, sharing in this historic moment as the world regathers to witness the spectacular beginning of 16 days of athletic greatness against the backdrop of one of the most beautiful cities in the world,” Gary Zenkel, president of NBC Olympics, said in a statement.
The live programming follows the successful run of Warner Bros. and Legendary Entertainment’s “Dune: Part Two” in IMAX locations. IMAX has posted global box-office receipts of $103 million for the film, accounting for about 20% of the movie’s total worldwide haul while representing less than 1% of screens, according to a recent report from Eric Wold, an analyst at B. Riley.
