Super Spy

NFL Teams Lure Fans With TikTok Despite China Security Concerns

  • The Kansas City Chiefs and Philadelphia Eagles play Sunday in the Super Bowl, but their competition extends beyond the gridiron to the social media stage, where the two teams are vying, along with the NFL’s other 30 franchises, for followers and engagement on TikTok.
  • The short-form video platform’s parent company is owned by ByteDance, a China-based company alleged to have close ties to the Chinese Communist Party.
  • With 2.6 million followers,, the Chiefs are the most popular of the 32 NFL teams on the platform, while the Eagles are a distant second, with 2 million followers.
  • The Beijing-based internet technology giant ByteDance, has 1.53 billion users globally, including almost 87 million in the United States, which equals about quarter of the U.S. population.
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