Ominous Sign? Internet Searches Rise For ‘Cancel Golf Membership’

  • Before the pandemic, many private golf courses were in a slump. Then Covid came along in early 2020, and by that spring, as the draconian government lockdowns expired, people raced to the courses. Private courses saw a boom as new members soared.
  • But nearly three years later, perhaps the boom is fading. There’s been an increase in Google searches for “cancel golf membership.”
  • Some private courses tell us in the Mid-Atlantic region that contract renewal periods for members who joined in the early days of Covid are coming due. Some folks aren’t renewing their membership as long waitlists wither down or, in some cases, slots open up.