• The group says it goal is to investigate how much U.S. voters know about political advertising, called political advertising literacy (PAL), and improve their knowledge to effectively cope with misleading political advertising.
• Political advertising through paid media is considered a “staple of communication in democracies around the world” and one of the main ways of political communication, the group says.
• Though political advertising’s primary goal is persuasion, it also appears to contribute to civic learning and political information including knowledge about candidate policies and presidential candidates, the group also says.

Tagged: 2022 Mid-Terms