Twitter Ad Sales Down 59%

  • Twitter‘s US advertising revenue has dropped by a drastic 59 percent in the wake of Elon Musk‘s takeover of the social media platform – despite the CEO claiming ‘almost all advertisers’ had returned to the tech giant.
  • An internal presentation shows that Twitter’s ad sales dropped to $88million in the period between April 1 and the first week of May – down 59 percent compared to the previous year, reports the New York Times.
  • The internal documents also show that the company has regularly fallen short of its US weekly sales projections – sometimes by 30 percent.
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