Trending

UFC Throws Bud Light A Lifeline, Signs Woke Brand As Its Official Beer

  • UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year.
  • The mixed martial arts organization revealed Tuesday it struck a multiyear deal with the beer giant involving the Bud Light brand having a heavy presence in UFC’s content in its broadcasts and online beginning in 2024.
  • “Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC CEO Dana White said in a statement Tuesday.
BACK TO HOMEPAGE