Ulta Beauty Shuts Off Comments Amid Transgender Video Backlash

Ulta under fire for video critics say makes 'mockery of womanhood'

  • Ulta Beauty turned off comments on its YouTube and Instagram accounts and hid angry replies on Twitter following the release of a video that featured a biologically male transgender influencer talking about female issues with a “gender-fluid” hairdresser.
  • “So you’d have a white man in blackface advertise your products then?” one individual wrote. “Is that respecting everyone? Because it sure looks like a slap in the face to your primarily female customer base to have this insulting caricature of womanhood represent you. I won’t shop with you again.”
  • Ulta now faces boycott threats from outraged consumers who see the video as a “mockery of womanhood.”