McDonald’s has decided to cosplay as its animated alter ego.
Starting Feb. 26, the fast-food chain launched a manga-inspired makeover, embracing the upside-down golden arches featured in some of anime’s most iconic movies and shows, where it is cheekily known as “WcDonald’s.”
McDonald’s collaborated with some of the biggest names in anime to pluck the manga version of the chain out of the screen and into real life.
WcDonald’s is currently available in more than 30 global markets with a new sauce, manga-inspired packaging, episodic shorts and more.
WcDonald’s is a fictional version of McDonald’s that has appeared in over 100 different anime films and shows. The concept, with its flipped first letter, originates from a 1983 episode of “Cat’s Eye,” a manga and anime franchise.
In the time since, many beloved anime characters have been shown eating, ordering or simply walking past a WcDonald’s location, and its fictional menu includes burgers, french fries, nuggets and even hot dogs. The alternate universe chain has appeared in well-known anime like “Sally the Witch,” “Cowboy Bebop: The Movie,” “InuYasha” and so many more.
