• X CEO Linda Yaccarino has reportedly hired her son to help Elon Musk’s social media company hit its goal of $100 million in political advertising revenue — which she hopes will offset the money lost due to the pause in ads announced by several blue-chip companies.
• Matt Madrazo, a top sales executive at Studio71, a creator-focused media firm, has been introducing himself to political advertising insiders in Washington, DC, in recent weeks, according to the news site Semafor.
• Madrazo has been tasked with soliciting business from Republican-friendly digital advertising firms as the 2024 presidential election heats up.

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