- A second Bud Light senior marketing executive has been placed on leave following backlash and calls for a boycott over the brand’s recent partnership with popular transgender influencer Dylan Mulvaney, according to a report.
- Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, stepped back from his role Sunday, according to the Wall Street Journal.
- It was reported Friday that another executive — the brewer’s vice president of marketing Alissa Heinerscheid who was behind the campaign – was taking a leave of absence.
- “Given the circumstances, Alissa has decided to take a leave of absence, which we support,” an Anheuser-Busch spokeswoman told the Journal. “Daniel has also decided to take a leave of absence.” A source tells the Journal the decision to take leave was not voluntary.
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Second Bud Light Marketing Exec On Leave After Mulvaney Backlash
Looks like heads are rolling at Bud Light after its trans influencer debacle!
Dylan Mulvaney-Bud Light ad campaign
