• Retail giant Target has lost $10 billion in market capitalization in ten days, largely due to the backlash over prominent LGBTQ+ PRIDE displays including transgender-friendly clothing items for children.
• According to a report published Sunday by The New York Post, Target’s stock price was hovering near $160.96 a share. However, viral videos showing “tuck-friendly” and “binding” bathing suits for trans-identifying kids — along with greeting cards celebrating queerness in a display clearly aimed at young children – led to calls for a boycott. Ten days later, the stock price had dropped to $138.93 per share.
• A drop of $22 per share amounts to a 14% decrease in value – which translates to a $10 billion loss for the Minnesota-based company.

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