The beer brands under beverage company Molson Coors (TAP.A) may soon get the Bud Light treatment.
The International Brotherhood of Teamsters is calling for consumers to boycott the company, which owns popular beer brands such as Miller Lite, Blue Moon and Coors Lite, amid March Madness season after it failed to reach an agreement with union workers over a wage increase.
Teamsters is representing about 420 workers at a Molson Coors’ brewery in Texas who have been on strike since Feb. 17 after the beverage company offered workers less than $1 per hour in wage increases when negotiating a new three-year contract.
Last week, after striking for 41 days, the union workers returned to negotiating with the company over a new contract where they were still unable to settle on an agreement.
They were offered only an additional 5 cents per hour on top of the company’s original offer of a 99 cents per hour wage increase in February.
“Molson Coors brought in $12 billion last year, and they have the nerve to sit across from us at the bargaining table and offer workers who made them that money a nickel more in wages. We can’t even call this an offer — it’s spitting in the face of each of the 420 Teamsters in Texas who make this company and its executives obscenely wealthy,” said Jeff Padellaro, director of the Teamsters Brewery, Bakery, and Soft Drink Conference, in a press release.
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