Via Marca:
or the 2024 Super Bowl, between the winners of the AFC and NFC Conference Championship games, many companies such as Toyota, Budweiser, Uber will pay premium money for a chance to have their product advertised to millions worldwide but will they break the record set at $6.5m?
The 58th edition of the final to win the Lombardi Trophy (LVIII in Roman numerals) has it’s advertising spots sold out for the contest at the Allegiant Stadium in Las Vegas. Nevada on February 11, aired by CBS.
Many companies will launch Super Bowl previews to make sure hype is at the peak for the show, especially for food and drinks groups who make some of their most money for the finale of the NFL season.
Meanwhile Usher will get the centre stage to advertise his new album, as he performs the half-time show at Super Bowl LVIII.
“Historically only one team walks away with a championship ring, but Mars’ inclusive message to inspire moments of happiness and to bring fun to everyone on and off the field really resonated with me.
“Just like the game itself, stay tuned for the ad’s full release as there are always some surprising twists.”
