• JetBlue announced the launch of its new TrueBlue loyalty program Wednesday, which is tailored to benefit customers who fly less often but want to rise up the ranks of the company’s frequent-flyer program.
• The low-cost airline is overhauling its elite Mosaic loyalty system into four levels, with customers able to accumulate “tiles” to rise up the Mosaic tiers and rack up more rewards, allowing travelers who may only fly occasionally to enjoy an elevated experience with JetBlue.
• The new TrueBlue program will allow members to track their progress up the Mosaic tiers as they accumulate more tiles.

Tagged: Airlines