- Within 48 hours of launching on July 5, Mark Zuckerberg‘s Threads managed to bring in 100 million users, making it the fastest growing application in history. The initial fanfare was short-lived, however, and Meta’s “Twitter alternative” has been on a downward spiral ever since.
- Data collected by Similarweb has revealed that traffic on Threads has decreased by more than 50 percent in its second week of operation, though only the numbers only reflect Android users. Apple is scheduled to provide figures for iPhone users in the coming weeks.According to Similarweb,
- Threads had more than 49 million active daily users on its busiest day, July 7, but by the following Friday, that number had dipped to just 23.6 million. Time spent also decreased from 20 minutes to five minutes over that same time period.
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User Traffic PLUMMETS On Zuckerberg’s Twitter Copycat Site ‘Threads’
WASHINGTON, DC - APRIL 10: Facebook co-founder, Chairman and CEO Mark Zuckerberg arrives to testify before a combined Senate Judiciary and Commerce committee hearing in the Hart Senate Office Building on Capitol Hill April 10, 2018 in Washington, DC. Zuckerberg, 33, was called to testify after it was reported that 87 million Facebook users had their personal information harvested by Cambridge Analytica, a British political consulting firm linked to the Trump campaign. (Photo by Chip Somodevilla/Getty Images)
